Slower months for events!
Slower Months? Here’s How to Make Them Work For You
Let’s talk about the “off-season.” You know… those cooler months when the inbox slows down, your phone’s not buzzing like usual, and you start wondering if everyone’s hibernating (they probably are). But here’s the thing – the slower season is gold if you know how to use it right.
Whether you’re a florist, photographer, cake artist, planner or venue host – every business has its rhythm. And instead of panicking about fewer bookings, why not flip the script? Let’s treat this season as a chance to reset, refresh, and realign.
Here are a few cheeky (but smart) ways to make the slower months work for you:
🧹 1. Spruce Up Your Digital Shopfront
When was the last time you updated your website or socials? If you just whispered “a while ago”… it’s time.
Update your gallery with recent work
Rewrite your bio (let your personality shine!)
Check those links – are they still working?
Add any new services or packages you’ve been meaning to list
Bonus points: Do a mini photoshoot or showcase some behind-the-scenes magic. People love to see the face and story behind the brand.
📚 2. Upskill or Just Learn That Thing You’ve Been Avoiding
Been putting off learning how reels work? Avoiding Canva like it’s a tax return? Now’s your time.
Use this season to finally take a workshop, trial a new tool, or polish up your client onboarding process.
You don’t need to reinvent the wheel – just make the wheel shinier.
📣 3. Get Listed (Hi, We’re Right Here 👋)
If you’re not on Eventi yet – now’s a fab time to jump on board. You get 6 months free (yes, actually free) and access to a growing network of planners and clients who are literally searching for services like yours.
Think of it as setting the table now, so you’re ready to feast later.
✏️ 4. Plan Ahead Like the Organised Legend You Are
Use this downtime to map out your social media calendar, update your pricing for the new season, or pre-write some email templates. Future You will absolutely love you for this.
Also – it’s the perfect time to put systems in place for when the busy season hits again and your brain is running on coffee and adrenaline.
🫶 5. Network Without the Pressure
Reach out to other vendors for coffee or a low-key Zoom. Talk shop, swap stories, maybe even plan a collab or styled shoot. These connections pay off tenfold later on. Plus, it’s nice to talk to someone who gets the chaos of events life.
Final Thought?
The slower months aren’t a setback – they’re your business’s breathing space. Use them to tidy, dream, and get one step ahead. And remember, you’re not alone out here – we’re cheering for you every step of the way.
If you’re not already on Eventi, your free 6-month trial is waiting. Go on – give your business a little boost while the world’s sipping soup.
Catch you next blog,
