Hey there! Britt here—founder of Eventi, coffee addict, and the overly chatty person who may have popped into your office recently.
Eventi was created for a couple of reasons (which we’ll get into), but ultimately, it exists to make event planning easy for Kiwis. Not just for weddings or big events, but also for the smaller, meaningful moments that deserve a little extra celebration.The idea behind Eventi is simple: bringing all event services under one roof. Instead of endlessly searching for individual vendors, you can find everything you need in one place. If you’re anything like me, you’ve probably tried to plan an event, found it too hard, and ended up doing it yourself—sometimes successfully, sometimes… not so much.
Backing Local Businesses
Another big reason Eventi was created was to promote awesome local businesses—especially the ones competing with the “big dogs” and looking for someone in their corner, cheering them on. Too often, small to medium-sized businesses pour their marketing budgets, trust, and effort into large directory services or advertising firms without knowing their actual success rate or return on investment (if we’re getting technical).At Eventi, we wanted to do things differently. We wanted to give businesses more bang for their buck, so we added features like listing analytics, so businesses can actually see if their listing is working! Our goal is to encourage, promote, and successfully advertise local businesses to event-planning Kiwis—ensuring they’re seen and booked.
The Rollercoaster of Starting Eventi
We’re currently three to four months into this journey, and I won’t lie—it’s been tricky! But hey, if it were easy, everyone would do it, right?Like most new businesses, our first battle has been brand exposure and trust—something a lot of event service businesses also struggle with. The reality? This takes time, and we’re content with that. We’ve got to prove ourselves to the market, and we are so pumped to do so!Another challenge when drumming up new business? We’re often met with responses like:💬 “Our marketing budget has already been spent.”
💬 “We don’t pay for advertising.”And fair enough! Budgets are important, and you don’t want to overdo it—especially in this economic climate. Right now, celebrating feels like a luxury to many, and as a result, event service businesses are struggling, often relying on seasonal events to keep going.
A Smart Approach to Advertising
Here’s my advice for all event service businesses out there:1️⃣ Identify your key advertising sources. Where are you currently spending money?
2️⃣ Measure your return on investment. Is it actually bringing in business?
3️⃣ Assess your time and effort. How long does it take to schedule ads, create content, and manage your marketing? Are you getting the value you want from directories, Meta ads, Google ads, etc.?Where Eventi provides a solution is with ads and budget. Because we’re running advertising campaigns on your behalf, Eventi members won’t need to spend as much on paid ads—we’re doing that for you! Plus, we take care of the content, so you don’t have to worry about that either.And the best part? Our first six months are free when you sign up for a 12-month membership. We’re all about saving you time and money with budget-friendly subscriptions.
Why Eventi Exists
At the end of the day, Eventi was created to help local event service businesses thrive and succeed. That’s our core mission, and we truly hope to do so.Stay tuned for more blogs—we’ll be sharing event trends, industry tips, business tricks of the trade, and a behind-the-scenes look at life at Eventi.Catch you in the next one! ☕🎉
